Uber poaches Target CMO to overhaul marketing operations

Target's marketing chief Jeff Jones is leaving the cheap-chic retail chain and heading to Uber. In a blog post, Uber CEO Travis Kalanick said Jones is coming on board as Uber's president of ridesharing, replacing longtime Uber employee and board member Ryan Graves. Kalanick said Jones will head up Uber's people operations, marketing, and customer support efforts. He also provided a few more specifics on how he wants to see Jones revamp Uber's marketing strategy. "Over the last six months, Ryan and I have become increasingly convinced that our rapidly growing marketing efforts needed to be far more integrated with our city operations," Kalanick wrote.