AI on the Ball: Startup Shoots Computer Vision to the Soccer Pitch

Eyal Ben-Ari just took his first shot on a goal of bringing professional-class analytics to amateur soccer players. The CEO of startup Track160, in Tel Aviv, has seen his company's AI-powered sports analytics software tested and used in the big leagues. Now he's turning his attention to underserved amateurs in the clubs and community teams he says make up "the bigger opportunity" among the world's 250 million soccer players. "Almost everyone in professional sports uses data analytics today. Now we're trying to enable any team at any level to capture their own data and analytics, and the only way to do it is leveraging AI," he said.