'Elvis' director says Hollywood 's AI regulation is 'way behind'

AI expert Marva Bailer explains how, even though there are currently laws in place, the average person has more access than ever to create deepfakes of celebrities. "Elvis" director Baz Luhrmann is not afraid of artificial intelligence so much as he worries about the lack of regulation over the technology. In an interview with Sky News, Luhrmann admitted he was not "personally frightened of AI, but having worked with a very, very smart robot named Ai-Da, and having formed a relationship with her, she would tell you, and I would agree, we are way behind in terms of governance of AI." Earlier this year, Luhrmann partnered with Bombay Sapphire on its "Saw This Made This" campaign, which used an AI robot artist, named Ai-Da, to create art pieces live at exhibitions in London and New York inspired by submissions from human creators. Luhrmann also praised the writers and actors strikes that took place over the summer and fall, with the use of AI being a major issue in negotiations. WHAT IS ARTIFICIAL INTELLIGENCE (AI)?