Brew, which develops AI-powered marketing analytics software, raises $12M

Did you miss a session at the Data Summit? Companies developing artificial intelligence (AI)-powered marketing tools typically claim that their solutions drive strategic decision-making better than software without an algorithmic component. But -- as is often the case -- the reality is more complicated. AI learns to make predictions from large amounts of high-quality data, and so can be hamstrung (e.g., make mistakes) if that data is not available. The complex nature of marketing stacks, which sprawl across disparate, disconnected systems, can put up logistical roadblocks to implementation.