Palantir Wants to Be a Lifestyle Brand

Defense tech giant Palantir is selling T-shirts and tote bags as part of a bid to encourage fans to publicly endorse it. Palantir Technologies, which moved from Silicon Valley to Denver in 2020, sells software that immigration authorities use to identify and arrest people, militaries use to organize drone strikes, and corporations use to manage their supply chains. Now, it also sells tote bags. Last year, Palantir re launched an online merchandise store, and its website was recently redesigned with a swanky interface and new payment system . A mock terminal in the lower left corner displays "code" documenting each item you view.