AI and crowdsourcing fueling mapping innovation to meet smart city and mobility needs

Google and Apple loom so large over the field of digital mapping that it's understandable why it may seem they represent the beginning and the end of this market. But the demands of a wide range of services such autonomous vehicles and smart cities are giving rise to a new generation of mapping competitors who are pushing the boundaries of innovation. The fundamental approach to mapping used by the two giants, mixing satellite imagery and fleets of cars roaming the streets, is becoming archaic and too slow to meet the fast-moving needs of businesses in areas like ecommerce, drones, and forms of mobility. These services often have very specific needs that require real-time updates and far richer data. To address these challenges, new mapping companies are turning to artificial intelligence and crowdsourcing, among other things, to deliver far more complex geodata.