Consumers want AI bias eliminated theHRD

More than three-quarters (78%) of consumers worldwide say companies must address bias in artificial intelligence (AI) and new research from Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, finds that they will reward businesses that take action. The study, now in its third year, underscores how AI continues to present opportunities for growth, but businesses still have work to do to address customers' concerns about bias and workers' concerns about equity in re-skilling opportunities. Empathising deeply with customer concerns is what will separate the winners from losers. Genpact's study, AI 360: Hold, fold, or double down?, shows that while 69% of UK consumers worry about AI discriminating against them, and 64% fear that AI will make decisions that affect them without their knowledge, companies that understand these issues and act accordingly can succeed. The study analyses perceptions of three distinct audiences that are critical to AI's widespread adoption in business: senior executives, workers, and consumers.