AFL tells Sportsbet to stop using players in AI generated content

AI-generated depictions of AFL players by Sportsbet have been criticised by the players union. AI-generated depictions of AFL players by Sportsbet have been criticised by the players union. Gambling firm working with AFL'on the evolving use of AI in our content' as it deletes video depicting Lachie Neale saying'I want to thank me for believing in me' The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without their permission. Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events. The videos were age-restricted and designed to boost Sportsbet's engagement on social media, in a bid for new audiences and customers. The videos were published despite the federal government legislating to ban athletes appearing in gambling ads .