The Role of Analytics and BI in the Entertainment Industry

Have you ever caught yourself thinking that no one understands you better than Netflix or YouTube? They just seem to get what you want and are always ready to deliver. The explanation for this impressive personalization lies in advanced data analytics mechanisms. The privacy concerns around big data are not empty words – BI does help business owners monetize your desires. When one thinks of the entertainment industry, the things that come to mind first are movies, theaters, concert venues, and sporting events.