4 questions to ask about artificial intelligence in your business

Everyone seems to be talking about artificial intelligence these days, and you're probably wondering why it's suddenly such a hot topic. Is it the prospect of creating autonomous robots and self-driving cars? Or is it about exploring new frontiers of science and outer space? Those sci-fi aspirations are definitely generating some buzz -- but they're slow-moving projects that aren't going to change our day-to-day lives just yet. What really gets businesses excited is how AI can radically transform user experiences right now.