How AI Can Empower Airlines to Connect Better With Their Customers

We have seen a tremendous increase in computing power over the past decades, with 6 billion people now connected through PCs and mobile phones. Over the next few years, we expect to see the emergence of 75Bn smart things (according to Morgan Stanley), such as smart toothbrushes, connected robot arms, and driverless cars. While the tectonic shift in technology truly excites me, the changes in the way a company can interact with its customers is more important. Using the trillions of data points and interactions (e.g., iBeacon locations in airports, tweets, ANPR, online browsing patterns, shopping data), companies can provide increasingly more personalised communications and deliver more meaningful marketing. We are in the "Age of the Customer" – and this could not be more relevant for the airline and travel sector.