Sony vs. Microsoft: Who Won E3 2018?

The Electronics Entertainment Expo, or E3 for short, is the world's biggest video game trade show and is hosted every year to give industry watchers a look at what's on the horizon. As direct competitors in the console platform and software publishing spaces courting largely similar demographics, Microsoft (NASDAQ:MSFT) and Sony (NYSE:SNE) are often compared to each other. This article originally appeared in the Motley Fool. Putting on the best E3 conference isn't always a harbinger of overall success, but what's spotlighted at the trade show and how it's presented sometimes have a significant impact on the progression of the industry and each company's respective performance. So, who had the better show?