Teens think Google is the coolest, Google study finds

Research commissioned by Google has found that young people consider three of the company's products among the top ten "coolest" brands in the world. According to the search giant's'It's Lit: A guide to what teenagers think is cool' study, Google-owned YouTube is the world's coolest brand, with Google in third place and Chrome – a web browser – in tenth, ahead of the likes of Apple and Spotify. "For Generation Z, what's cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard," notes Google. "To Gen Z, Google search and that's part of makes it cool," reads the report. The research also found that Google is more popular amongst teenagers than Twitter, with 42.2% of the study's participants said to be on the platform and 35.4% on Twitter.