Apple Plans Bigger Screens to Drive iPhone Growth

The trio of phones will boast other features, such as facial-recognition technology, but their display size stands out--their average screen area, without accounting for a facial-recognition system that juts into the top of the display, is 23% larger than last year's three new phones and 28% bigger than the two models unveiled in 2016. Note: Screens on iPhone X and newer have facial-recognition systems that cut into the display. At a time when people are buying fewer new phones, bigger size brings two advantages. It helps Apple buoy prices and profit margins because it can sell larger phones at a greater markup than it pays suppliers for the larger screens. And it encourages people to use their phones more, helping momentum of Apple's services business, which includes app-store sales and subscriptions to video services like Netflix and HBO.