China cares as deeply about A.I. ethics as the US, Microsoft CEO says, as he calls for global rules

Meanwhile, China's surveillance firms continue to expand globally as China aims to be the world leader in artificial intelligence by 2030. Nadella said regulation "does have a real place here," particularly rules at the "time of use" of AI, like facial recognition. "I think we should be thinking a lot harder around regulation at the time of use. Because facial recognition or object recognition by itself is not good or bad; it is just a technology. So we have to be able to sort of even think about regulation more at the run time, more at the design time," Nadella said.