Microsoft to bring ads to Bing AI search

Microsoft is bringing advertisements to its new artificial intelligence-powered Bing search engine. "First, we want to drive more traffic to publishers in this new world of search. It is a top goal for us, and we measure success in part by how much traffic we are sending from the new Bing/Edge," Microsoft's corporate vice president Yusuf Mehdi said. Microsoft said it has already met more than 7,500 Microsoft Start partner brands to get feedback on how to distribute content to drive traffic and revenue. Microsoft Start is a service that offers personalised news from Microsoft's premium partner publishers.