Why Marketers Need to Bring AI into their Digital Marketing Strategy

In 2017, marketers can no longer afford to ignore the digital sphere. From web hosting to social media and mobile technology, there are simply too many ways to reach customers for marketers not to take interest. Why Marketers Need to Bring AI into their Digital Marketing Strategy, and its usefulness as a customer acquisition and retention tool is only likely to increase as time goes on. If you're wondering how to work AI into your digital marketing strategy, you'll want to understand a bit more about this technology and some of the most effective ways to apply it in the current era. One of the most important current manifestations of AI as a digital marketing tool is the chatbot.