Four travel marketing problems AI is already solving - Vertical Leap

A look at some clever uses of AI in travel and how it is already helping travel marketers overcome some of the biggest problems they're currently facing in the industry. Earlier this year, Sojern's State of the Industry: The 2019 Report on Travel Advertising, billed as the largest-ever survey of global travel marketers, revealed what industry insiders consider to be the greatest challenges for modern travel brands. Delivering personalised offers in real-time topped the list of challenges (46%) with ROI and profitability (45%), targeting travellers at specific points along the path to purchase (45%), keeping with the industry's fast-paced changes (45%) and using customer data effectively (44%) all closely followed. Artificial intelligence is already solving a lot of these and in this article, we take a look of some of these solutions. The generational shift from Babyboomers to Millennials has been particularly challenging, compounded by rapid advances in technology.