How e-commerce giants are using AI and marketing (Part 1)

Groceries, toys and flowers are no longer the only things filling UK-based Ocado's massive Hampshire warehouse. In the two years since the company started branding itself as the world's largest online-only supermarket, the distribution center has begun teeming with robots steered by algorithms that control the logistics side of the company's 24/7 grind. Now, frozen meat and canned tomatoes are sorted and picked up by robots, which allows the customer service team to deliver them to the doorstep more quickly. The explosion of AI in e-commerce has allowed online retail giants to explore advanced technologies. As firms in the e-commerce industry continue to expand and cater to a growing number of customers, the need for an automated system to streamline their operations has become one of their top investment priorities.