Bots vs humans: Who will win the creativity battle?

Until recently, artificial intelligence (AI) was a distant, dreamy concept that we dusted off annually during Christmas reruns of Bladerunner. However, in recent years, it's gradually crept into our lives in very tangible ways. From the Google Home device in the corner of your kitchen to automated supermarket tills, we're beginning to see AI being put to exciting uses in disciplines that require high-level thinking. And the creative industry has been no exception. However, as creative bots start to become more widespread, many are left wondering whether AI can ever have the creative freedom or intelligence needed for unique and valuable innovation.