5 Israeli inventions that are about to transform shopping

Your supermarket and department store know who you are, what you've bought and where you're shopping next. That may sound invasive, but if it allows you to check out faster and get the products you want cheaper, is it a fair trade-off? Ethan Chernofsky, VP of marketing at Placer.ai, one of the Israeli companies vying to change the brick-and-mortar shopping experience, says yes. Big stores like Target and Walmart already had access to this kind of data through less technical means such as reviewing Mastercard sales reports, Chernofsky tells ISRAEL21c. Emerging technologies including artificial intelligence and machine learning will have a strong "democratizing influence that levels the playing field."