Global Big Data Conference

Artificial intelligence and machine learning (AI/ML) have made inroads into enterprises for a variety of different uses, including decision support, product recommendations and process control. These fields are employing big-data concepts to train software algorithms to evaluate data and respond in a similar manner to human decision-makers. These systems are boosted by data collected in the problem domain and used to successively adjust the algorithms to model that domain. For example, a retailer might use detailed data on sales experiences to recommend additional products for shoppers to purchase. By correlating purchases made by past customers, the retailer may be able to entice shoppers to make larger purchases than they had originally intended.