'Physical AI' Is Coming for Your Car

'Physical AI' Is Coming for Your Car What the latest tech-marketing buzzword has to say about the future of automotive. The systems powering the autonomous features in the Afeela 1 and Afeela prototype, both announced at CES, are the embodiment of "physical AI." Courtesy of Sony Honda Mobility Physical AI sounds like a contradiction in terms. But for the marketing architects, it's the latest term of art, a buzzword meant to point us citizens toward a bright and promising technological future. Back here on earth, the term is maybe most useful as a way to understand how automotive companies are thinking about themselves right now: as tech pioneers. It's also a handy shortcut to understanding how appetizing the automotive industry is for the companies that make chips-- what could be a $123 billion opportunity by 2032, up some 85 percent from 2023. The giant CES consumer tech showcase that just took place in Las Vegas always has its share of goofy robot demos, but this year's presentations showed how the world of robots, cars, and chipsets are growing ever closer.