Voila raises $6M for its A.I.-powered storefronts for online creators – TechCrunch

Voila, a startup building infrastructure for social commerce, is bringing concepts from China's e-commerce market to the U.S. The company offers an alternative to the "link in bio" solutions used today by creators, like Linktree and Beacons, which direct followers to creators' social profiles, personal websites, and other recommendations. Instead of a link list or landing page, Voila creates A.I.-powered customizable, shoppable storefronts by automatically detecting items in the creators' online content then generating shoppable links. With now over 10,000 creators signed up for the service, Voila is today announcing the close of its $6 million Series A led by Sinnovation Ventures and joined by Fosun Rz Capital. To date, Voila has raised $7.5 million, including from investors SOSV and Artesian. Voila founder Ke Shang first moved from China to the U.S. to attend college.