LVMH's Ian Rogers Flags Upcoming Artificial Intelligence Push

The coronavirus crisis has everyone going digital full-throttle -- including specialists in the realm. This year, following widespread store closures, it's been all about bulking up e-commerce services -- on the double. But next up, the focus will be on artificial intelligence, according to Ian Rogers, chief digital officer at LVMH Moët Hennessy Louis Vuitton, who spoke to WWD through Zoom. "We talk a lot about data and artificial intelligence, I think you'll see us talk more about that -- if we were at VivaTech this year, our theme would be artificial intelligence," he said, referring to the French technology fair that was canceled this year. The executive normally reveals winners of the annual LVMH Innovation Prize at the VivaTech fair, which is France's equivalent to the Las Vegas Consumer Electronics Show, drawing industry heavyweights such as Alibaba chairman and cofounder Jack Ma and Microsoft chief executive officer Satya Nadella.