B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

What can marketers bring to the mix when AI is so powerful? Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Passion, for one thing, says Peter Prodromou of Boathouse. "If you're in the upper right-hand corner with passion, chances are people are going to want to work with you or buy your product," he says on the latest episode of Marketing Smarts. "Think about Apple and Tesla; those are two brands that are very much about passion. Your ability to convey that is critically important." AI is just an algorithm, after all. "Everybody is going to shop at Amazon because they have the best algorithm, and there may or may not be passion for it," Peter says.