GumGum, Using Image Recognition Technology for Online Advertising - The Business Mogul Lifestyle Magazine

Currently, the digital media is in a transitional phase, where the format of the medium is changing from text-based to one with visuals. Due to this significant shift, advertising has to play catch up, to stay up-to-date with the latest trends the industry. On top of that, the marketing industry has to deal with ad-blockers, which blocks out intrusive advertisements. According to a study done by PageFair, there are at least 615 million devices that use Adblock regularly. As you can imagine, getting through these ad-blockers is an uphill task, because they keep disruptive advertisements at bay.