Chat and Messenger Bots: New Research for Marketers : Social Media Examiner

Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you'll discover insights from research that show how bots are evolving and affecting customer service experiences across many industries. Many companies in a variety of industries are learning firsthand how bot technology can change the way they provide customer service. This technology is being used to assist with personal online banking, booking travel accommodations, managing insurance claims, offering internal support, answering customer service requests, and even providing better mental health access.