Apple focuses on developing self driving software to take on Telsa and Google

Apple has scaled back on its plan to build a car, and is instead developing software for self driving cars, it has been claimed. According to Bloomberg the iPhone maker has hired the former head of BlackBerry's automotive software division - and is'now prioritizing the development of an autonomous driving system'. However, the site claimed Apple has not entirely abandoning efforts to design its own vehicle, leaving the door open for a future partnership or takeover. According to Bloomberg the iPhone maker has hired the former head of BlackBerry's automotive software division - and is'now prioritizing the development of an autonomous driving system'. Claims that Apple is building a car may seem like a leap, but it isn't the first time such projects have been discussed by the Californian firm.