Everyone Is Talking About AI, but What Does It Mean for Marketers Right Now?

Artificial Intelligence may be the most bandied about term of 2017. For consumers, AI is powering everything from virtual personal assistants and real-time translation to GPS navigation and self-driving cars. In business, AI is under the hood of everything from ride-sharing fleets to aerial analysis of shopping malls to credit scoring. Ad and marketing tech, of course, are no exception. As the CMO's role grows to include everything from ad tech to customer relations and corporate strategy, it becomes clear that unique and valuable insights--the kind analyzed by AI from mountains and mountains of data--are key.