How Gig Economy Platforms Like Uber Will Automate Human Work - The Vital Edge by Gideon Rosenblatt

There is a class of businesses – let's call them "Gig Economy platforms" – that uses technology to engage large pools of new labor in carrying out its work. A "platform" is something on which others can build. Uber's platform allows amateur drivers to compete with the taxi business. Airbnb's platform helps people rent their homes in competition with commercial lodging providers. Facebook's platform enables people to publish pictures, news and other content in ways that have significantly expanded the media landscape.