The Impact of AI on Marketing

Did you know that Artificial Intelligence (AI) will bring us self-driving cars within 5 years and that these cars will simply drop us off at our destination and then go to find a parking spot, without us? Or that an AI start-up in Montreal has developed AI technology that can mimic any voice, after listening to it for just 60 seconds? AI is moving out of laboratories and sci-fi novels and into the realm of ordinary people, and we will live differently because of it – the story of the Internet tells us this. But will we market our products and services differently because of AI? According to research by Demandbase, 80% of marketing executives believe that AI will revolutionize their field by the year 2020.