Apple's 'luxury' £999 iPhone X is criticised by fans

Apple said the phone's battery will last two hours longer than that of the iPhone 7. Reporter Dave Lee for BBC Radio 4's Today program was at the Apple launch. He spoke to Marc Allera, chief executive officer of mobile network EE, who said: 'I think that phone isn't for everyone, given the price point, but there are a large number of customers that we're seeing do want the latest technology. These new smart phones are packing in more and more features and we're all spending more and more time using more and more services and applications on our smartphones.' But not everyone is convinced. Apple on Tuesday announced the iPhone X, pronounced'iPhone 10', that comes with no home button. Users have to swipe up from the bottom to unlock or to go home from an app or to multitask. It also includes'Face ID' that allows users to unlock the phone by looking at it Robert Scoble, a Silicon Valley tech evangelist best known for his Scobleizer blog, was first in line for the original iPhone, 10 years ago. But he feels the latest model is less than impressive, particularly given the price. He told the Today program: 'This doesn't change the world.