Data can help tackle global challenges in 2022. Business leaders explain

With every advancement in the digital world, we unlock a limitless resource: data. It is both a by-product and a driver of global development that has transformed how we make decisions. Not only do we have increased granularity and accuracy to inform evidence-based decision making, but through AI and machine learning, we enable technology to make decisions on our behalf. The value of this data is well established in the private sector. Successful businesses have captured this value through increasingly efficient and targeted advertisements and product design – with the global marketing data market worth an estimated at $52 billion in 2021.