No bots need apply: Microtargeting employment ads in the age of AI

Keith E. Sonderling is a commissioner for the U.S. Equal Employment Opportunity Commission. Views are the author's own. It's no secret that online advertising is big business. In 2019, digital ad spending in the United States surpassed traditional ad spending for the first time, and by 2023, digital ad spending will all but eclipse it. It's easy to understand why. Digital marketing is now the most effective way for advertisers to reach an enormous segment of the population -- and social media platforms have capitalized on this to the tune of billions of dollars.