Seize the data with Hewlett Packard Enterprise

Empowering the data-driven organization is a core element of our strategy at Hewlett Packard Enterprise. This can sound like just another fancy marketing campaign – unless you were in a seat at the Seize the Data Analytics World Tour event in Palo Alto. DreamWorks Animation's Jeff Wike presenting at the Silicon Valley event As I sat smiling through the Kung Fu Panda 3 trailer and watched Jeff Wike, Head of Technology for Film and TV Production at DreamWorks Animation, take the stage, I expected to hear how analytics helped DreamWorks Animation analyze how many people watched the film and how they chose to do so - in the theater, on demand, on what device. That information is foundational to any organization in the media industries these days. I didn't expect to hear that the HPE Vertica Advanced Analytics database improved the ability of artists to iterate design and even render panda fur by minimizing compute resources, or how the studio was able to quickly redesign the characters' facial movements when the movie was translated to Mandarin, also due to the power of analytics.