How Artificial Intelligence enables you to Target the Right Customer

The proliferation of web-enabled devices we experience today enables us to be online all the time via multiple touch-points. Users no longer use a single device to complete a task, but shift from one screen to another throughout the process. Forbes found that 87% of millennials use between two to three tech devices at least once on a daily basis. This constant interaction with online devices means there are more and more'I want-to-do' or'I need-to-fix, watch, and see' decision making moments during which a user is susceptible to advertisements that sway the decision making path. This constitutes a colossal opportunity for brands who understand just how important it is for their ads to be there for the right person, at the right time, every time.