Five Chinese Consumer Trends for Brands to Look for in 2018

As China continues to steam ahead, marketers looking to carve out a slice of the pie should be mindful of consumer trends in the world's most populous consumer market. Market research & insight firm, Mintel, has released their take on what to look for in terms of the key consumer trends that will have the greatest impact in China for the coming year. One takeaway we found most interesting was the increasing sophistication of younger consumers and how they expect brands to interact with them. "Higher levels of social stress are driving China's youngest generations to demand more informal and playful interactions in both the virtual and physical world," said the report. This, along with other insights in the report, make clear that brands should take heed of China's ever-evolving segments and what road they are most comfortable taking on their customer journey.