Conquering chatbots: How an artist gets people to love using them

We have a fraught relationship with chatbots. Designed to help resolve many of our customer support issues, most tend to complicate matters more, frustrate us and leave us in the precarious position of wanting to speak to a representative. Though companies are pouring significant sums of money into artificial intelligence, machine learning, natural language processing, and more emerging technologies promising to make speaking to a bot pleasurable, the fact remains that most consumers still don't like them. Arash Rod, lead artist for San Francisco startup GameOn, doesn't think it needs to be that way. His company has developed successful chatbots for major sports brands and gaming companies, allowing them to engage more dynamically with their fans and vice versa.