Why AI Is Relevant To Conversational Marketing

Conversational marketing is a feedback-oriented, personalized, one-on-one marketing practice. It uses two-way communication to identify interests of potential customers and communicate with them using offers and information relevant to them. The communication aims at knowing what the customer wants directly from the brand compared with following traditional methods such as demographic study and usage tracking. Marketers want to have one-on-one conversations with their customers to learn what they are looking for, and develop a stronger, long-term relationship with them. These make conversions easier, faster and boost brand loyalty.