3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands Jing Daily

Like it or not, artificial intelligence (AI) is going to take over the luxury industry, and some brands are already using AI in some of their new digital marketing campaigns. Brands need to anticipate this revolution and adapt their strategies as soon as possible, because the industry will crown winners and losers as quickly as the technology grows. But AI is not simply a yellow brick road to financial success. There will be some key challenges for companies wanting to use AI, specifically ones that threaten the way they've been doing business for decades. CHALLENGE #1 – Artificial intelligence could be an "emotion killer" Emotions play an essential role in luxury buying.