The Era of 'Man and Machine' Marketing

Hollywood's depiction of the future is practically the present. The Jetsons' lifestyle has become Elon Musk's passion project; the self-driving car from I, Robot is now being tested on roads; and even the hoverboard from Back to the Future can be purchased by consumers. And as the evolution of technology turns fiction into reality, brands are forced to keep pace with their customers. "You have this symbiotic rise of technology and consumer expectations," Norman de Greve, SVP and CMO of CVS Health, said at a recent CMO Panel hosted by creative consultancy Lippincott in New York. So, how can brands meet consumer demand when those demands and expectations are constantly changing?