3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now

Eighty percent of marketing leaders say that AI will "revolutionize" marketing by 2020, but many CMOs remain paralyzed on the sidelines, questioning how this kind of bleeding-edge tech should be used and if it will provide a marked return on investment. Ironically enough, at the same time we talk about the uncertainty that an artificial intelligence-powered future could bring, we are increasingly adopting these experiences into our day-to-day lives. From Siri and self-driving cars to connected devices like Amazon Echo and customer service chatbots, experiences powered by artificial intelligence will soon be the norm. Even though marketers generally accept AI's growing influence, they hesitate to adopt it (though they may not realize that if their brand invests in programmatic media buying, for example, they're already deeply immersed in the world of AI). But although marketers are liberally leaning on AI to drive media buying and automate customer service, they struggle when it comes to its role within the creative puzzle.