'What to buy Dad for Christmas': is retail ready for the AI shopping shift?

With a quarter of people in the UK using AI to find products, marketers must not only appeal to shoppers directly but to AI bots and their opaque decision-making process. With a quarter of people in the UK using AI to find products, marketers must not only appeal to shoppers directly but to AI bots and their opaque decision-making process. 'What to buy Dad for Christmas': is retail ready for the AI shopping shift? Consumer test drive: can AI do your Xmas gift shopping for you? While traditional internet search, social media - especially TikTok and Instagram - and simply wandering a local high street will still be the main routes to presents for most this year, about a quarter of people in the UK are already using AI to find the right products, according to PricewaterhouseCoopers.