Bosch will sell Nvidia's self-driving system to automakers

Nvidia has announced a new partnership with Bosch to sell its Drive PX 2 driver-assist platform to automakers. In effect, the deal gives Nvidia a go-to-market strategy for its self-driving hardware and software platform. Bosch joins ZF as the two so-called tier-one suppliers that will sell Nvidia's technology to automakers. Nvidia's technology uses "deep learning" artificial intelligence, which is a fancy way of saying its computer brain learns like a human does: instead of needing to be programmed for every possible driving scenario, it learns what the appropriate behavior is, even for unexpected situations. Theoretically, a car company looking to make its car capable of autonomous driving will also be able to go to Bosch or ZF and buy that technology to integrate into their cars, and sell those to consumers.