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CUDA Proves Nvidia Is a Software Company

WIRED

There's a deep, forbidding moat that surrounds Nvidia--and it has nothing to do with hardware. Forgive me for starting with a cliché, a piece of finance jargon that has recently slipped into the tech lexicon, but I'm afraid I must talk about "moats." Popularized decades ago by Warren Buffett to refer to a company's competitive advantage, the word found its way into Silicon Valley pitch decks when a memo purportedly leaked from Google, titled "We Have No Moat, and Neither Does OpenAI," fretted that open-source AI would pillage Big Tech's castle. A few years on, the castle walls remain safe. Apart from a brief bout of panic when DeepSeek first appeared, open-source AI models have not vastly outperformed proprietary models.


Three reasons why DeepSeek's new model matters

MIT Technology Review

The long-awaited V4 is more efficient and a win for Chinese chipmakers. On Friday, Chinese AI firm DeepSeek released a preview of V4, its long-awaited new flagship model. Notably, the model can process much longer prompts than its last generation, thanks to a new design that helps it handle large amounts of text more efficiently. Like DeepSeek's previous models, V4 is open source, meaning it is available for anyone to download, use, and modify. V4 marks DeepSeek's most significant release since R1, the reasoning model it launched in January 2025. R1, which was trained on limited computing resources, stunned the global AI industry with its strong performance and efficiency, turning DeepSeek from a little-known research team into China's best-known AI company almost overnight.


Gamers Hate Nvidia's DLSS 5. Developers Aren't Crazy About It, Either

WIRED

Nvidia's new AI upscaling gaming technology struck gamers as uncanny and off-putting. Developers don't seem to like it, either, but it could be "the default" in a few years. Nvidia announced a new version of its DLSS AI upscaling technology for its graphics cards earlier this week at its GPU Technology Conference (GTC), which it calls the Super Bowl of AI . But unlike previous versions of DLSS that used AI to improve frame rates in video games, DLSS 5 has a much more ambitious calling: using generative AI to make character faces in games look more realistic and detailed. The demonstration received sharp blowback on social media, with many finding the effect off-putting, reacting with outright disgust, and calling it yet another example of AI slop .


Trio charged over alleged plot to smuggle Nvidia chips from US to China

BBC News

A trio linked with a US technology supplier have been charged over a ploy to smuggle American artificial intelligence (AI) chips to China, the Department of Justice said on Thursday. The individuals allegedly conspired to sell billions of dollars' worth of technology to buyers in China by faking documents and using dummy equipment to slip past audits, according to the DOJ. The goods in question included Nvidia-made semiconductors, highly coveted AI chips which are subject to export controls. In August 2025, two Chinese nationals were also arrested and charged with illegally shipping millions of dollars' worth of Nvidia chips to China. The DOJ said in a statement on Thursday that it had arrested US-citizen Yih-Shyan Wally Liaw and Taiwanese citizen Ting-Wei Willy Sun, while Ruei-Tsang Steven Chang, a Taiwanese citizen, remains a fugitive.


'Uncanny Valley': Nvidia's 'Super Bowl of AI,' Tesla Disappoints, and Meta's VR Metaverse 'Shutdown'

WIRED

The app reads your email inbox and your meeting calendar, then gives you a short audio summary. It can help you spend less time scrolling, but of course, there are privacy drawbacks to consider.


Game devs say Nvidia's DLSS 5 reveal blindsided them

PCWorld

PCWorld reports that Nvidia's DLSS 5 announcement caught major game developers from Ubisoft and Capcom off-guard, who were unaware their games would be featured in demonstrations. The generative AI technology faces significant backlash from gamers who criticize it as an "AI filter" that potentially devalues game aesthetics and may require two high-end GPUs. Despite being planned for fall 2026 release, DLSS 5 already raises concerns about artistic control and whether developers want this AI-enhanced visual processing in their games. Nvidia DLSS 5 is coming later this year, adding generative "AI" features to the performance-enhancing tech . Gamers are calling the tool an "Instagram yaas filter" and "AI slop," among other, less kind terms. The way that it adds detail to faces and seems to hijack -- or replace?


Google Shakes Up Its Browser Agent Team Amid OpenClaw Craze

WIRED

As Silicon Valley obsesses over a new wave of AI coding agents, Google and other AI labs are shifting their bets. Google is shaking up the team behind Project Mariner, its AI agent that can navigate the Chrome browser and complete tasks on a user's behalf, WIRED has learned. In recent months, some Google Labs staffers who worked on the research prototype have moved on to higher-priority projects, according to two people familiar with the matter. A Google spokesperson confirmed the changes, but said the computer use capabilities developed under Project Mariner will be incorporated into the company's agent strategy moving forward. Google has already folded some of these capabilities into other agent products, including the recently launched Gemini Agent, the spokesperson added.


Nvidia's DLSS 5 isn't a tool. It's an invasion

PCWorld

When you purchase through links in our articles, we may earn a small commission. When AI starts redrawing characters and lighting, who's really in control of the art? Because it makes a game look how Nvidia thinks it should look--and uses AI to do it. Nvidia's newly-announced DLSS 5 is an Nvidia feature that injects new details like textures and lighting via generative AI into supported games, all done using the GPU. It's quickly become the focal point of an increasingly vicious battle between human artists and AI.


Meta Is Shutting Down Horizon Worlds on Meta Quest

WIRED

Meta's flailing virtual reality social experience is being discontinued in June. It's part of Meta's broader moves to slim down the business that became its namesake. Pour one out from your digital bottle, because Meta is shutting down the virtual reality experience of Horizon Worlds. Meta sent an email blast to Horizon Worlds users today stating that the social VR world will officially end on its Quest VR headsets; starting March 31, Horizon Worlds will no longer be in the Quest store. Some Horizon-specific perks, including Meta Credits, avatars, and some digital clothes and in-world purchases, will also be removed.


DLSS 5 backlash: Nvidia's CEO says gamers are 'completely wrong'

PCWorld

Nvidia CEO Jensen Huang defends DLSS 5 against user backlash, calling critics "completely wrong" about the generative AI graphics technology's function. PCWorld notes the controversy stems from concerns that DLSS 5 applies an "AI skin" over game models rather than true enhancement. Huang clarifies DLSS 5 offers developers controllability at the geometry level, describing it as real-time neural rendering that infuses photorealism into pixels. In just a day, Nvidia's DLSS 5 technology has become the hot button for most of the PC and gaming world. Now Nvidia's chief executive has weighed in, claiming that everyone is "completely wrong" about the technology. At a question-and-answer session at Nvidia's own Game Technology Conference, Nvidia chief executive Jensen Huang said that "as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI," he said. Huang went on to say of the controversy: "They're completely wrong." Nvidia's DLSS 5 has sparked controversy because it essentially applies a generative AI filter to computer graphics. Nvidia describes DLSS 5 as a "real-time neural rendering model that infuses pixels with photoreal lighting and materials," and a "GPT moment for graphics -- blending hand-crafted rendering with generative AI".