Artificial intelligence's genuine impact

Automation is affecting every aspect of modern living and TV is no different. Jonathan Easton examines the role that AI is playing in the user experience and how'the algorithm' has quietly revolutionised the way we view content. Every few years, a new fad takes the industry by storm. In the early part of this decade it was 3D, and after that it was virtual reality, augmented reality and everything in between. But artificial intelligence (AI) is no such fad.