Prisma shifts focus to b2b with an API for AI-powered mobile effects

The startup behind the Prisma style transfer app is shifting focus onto the b2b space, building tools for developers that draw on its expertise using neural networks and deep learning technology to power visual effects on mobile devices. It's launched a new website, Prismalabs.ai, detailing this new offering. Initially, say Prisma's co-founders, they'll be offering an SDK for developers wanting to add effects like style transfer and selfie lenses to their own apps -- likely launching an API mid next week. Then, in the "next month or so", they also plan to offer another service for developers wanting help to port their code to mobile. This was, after all, how the co-founders originally came up with the idea for the Prisma app -- having seen a style transfer effect working (slowly) on a desktop computer and realized how much potential it would have if it could be made to work in near real-time on mobile.