Amazon India betting big on machine learning

Bengaluru: Online retailer Amazon India is fast increasing the adoption of machine learning technology in order to cut product returns, improve the speed and accuracy of product deliveries, provide more relevant search results and improve efficiency in other areas of its business. Inc. is one of the global leaders in artificial intelligence and machine learning technologies, along with the likes of Google, Facebook Inc. and Microsoft Corp. In India, the company has been relatively slow in using machine learning, mostly because it launched in the country only in June 2013. Now that it's accumulating increasing quantities of data on customers, the company is increasing the adoption of machine learning in its business. "There are a lot of problems that are India-specific where you need machine learning," said Rajeev Rastogi, director, machine learning at Amazon India (Amazon Seller Services Pvt.