Digital Analytics Marketing Career Advice: Your Now, Next, Long Plan

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can't do something faster or smarter. The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. They never had to worry that they have to be in a persistent forward motion… sometimes just to stay current. This reality powers my impostor syndrome, and (yet?) it is the reason that I love working in every dimension of digital. We are at an inflection point in humanity's evolution where in small and big ways, we can actually change the world. With that context, this post is all about career management in the digital space. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. I would offer that the higher-order-bits in each of the three sections will provide valuable food-for-thought for anyone in a digital role.